The farm pickup
Our van leaves Manchar with produce cut the previous evening — 38 partner farms within 90 km of Pune.
Fruit picked at first light from farms around Manchar and Talegaon, cold-pressed at 5:30 AM, and on our Koregaon Park shelf by 7. Nothing added. Nothing heated. Nothing older than this morning.
Cold-pressing at 6 tonnes of slow pressure keeps enzymes and nutrients intact — but only if you drink it fresh. So we rebuilt the entire supply chain around one morning. Here is how your 7 AM bottle happened.
Our van leaves Manchar with produce cut the previous evening — 38 partner farms within 90 km of Pune.
Washed, chopped and pressed at 6 tonnes of hydraulic pressure. No blades, no heat, no oxidation.
Bottled in returnable glass, batch-stamped with today's date and the farm it came from. 1,400 bottles a dawn.
On the Lane 6 shelf and out for delivery across Koregaon Park, Kalyani Nagar and Viman Nagar before 8.
Pick up to four fruits and greens. We blend the colour live, read the taste, count the nutrition — then press it for you tomorrow at dawn.
Choose your six-bottle daily ritual — dawn to night — then run it for 1, 3 or 5 days. Delivered chilled to your door in Koregaon Park before 8 AM, every morning of your cleanse. Switch to weekly and save 15%.
"If a juice can sit on a shelf for a month, it isn't juice anymore. Ours can't survive past Thursday. That's the point."— Kavya Deshmukh, founder & head presser, PULP
"I did the 3-day cleanse before my sister's wedding. The 7 AM doorbell with six cold glass bottles became the best part of my morning. Beet Street is genuinely addictive."
"The Bottle Mixer is dangerous. My kale-pineapple-ginger-mint build is now apparently called 'Arjun's Usual' on their WhatsApp. Batch-stamped bottles are a lovely touch."
"As a nutritionist I'm fussy about 'detox' claims. PULP doesn't make any — they just press honest vegetables at dawn and get them to you in hours. That freshness you can actually taste."
Shop 3, Lane 6, North Main Road, Koregaon Park, Pune 411001 · opposite the German Bakery lane
Before-8 AM delivery across Koregaon Park, Kalyani Nagar, Viman Nagar & Camp. Order till 9 PM the night before.
72 hours refrigerated, and we print the press date on every cap so you never have to guess. Cold-pressed juice is raw — that short life is proof nothing was heated or preserved.
Never. A 500 ml Sunrise Press is roughly 1.4 kg of Nagpur oranges and nothing else. If a juice needs sweetening, we change the recipe, not the ingredients.
Each morning of your cleanse, that day's six bottles arrive chilled before 8 AM — pressed the same dawn, numbered 1 to 6 in drinking order. We deliver across Koregaon Park, Kalyani Nagar, Viman Nagar and Camp.
Hand them back — to the rider or at the bar. Every six returned bottles earns you a free juice, and every bottle is washed, sterilised and refilled the next dawn.
Any time before 9 PM the night before, on WhatsApp. Pause for travel, swap bottles, change the drop time — one message is enough. No lock-ins, no forms.